Podcast: Content is King with Steve the Bartender

Steve Roennfeldt has been in the drinks industry for 20 years. He is better known as Steve the Bartender - a YouTube channel that has amassed almost 300,000 subscribers since first posting 200 videos in 200 days to kick things off about four years ago.

Steve also runs an online barware store, has recently launched an Android smartphone app called Shake and Strain, and is one of the three men behind Threefold Distilling, which has just brought its Aromatic Gin to market.

Steve is as understated as they come but his experience and ability to build a dedicated community speaks for itself.