Marketing Mastermind Mike Collings introduces us to his Firkin Whisky range
Mike Collings is one of the most experienced Marketing Directors in the Whisky industry, having worked with some of the biggest brands in the world during his time at Diageo (which was then known as United Distillers). He played a major hand in launching Johnnie Walker Blue Label, Green Label and helping to reinvent Jack Daniels and Southern Comfort among other brands.
Now, Mike is producing his own range of whiskys, including the luxury, handcrafted and personalised 'Imperial Tribute' and most recently, his range of 'Firkin Whisky Co' bottlings.
If you're looking to get your hands on any of the fantastic Firkin offerings, below is a list of importers for those in the USA, Japan or Australia:
Raj Sabharwal - WSET Level 3, CSS
Phone + 1 704 497 2493
Shusaku Osawa - Liquors Hasegawa
Yaes Chikagai Naka 4, CHU-KU TOKYO 104-0028, Japan
Phone + 81 3 3271 8747
Graham Wright - The Odd Whisky Company
Unit 5, 900 South Road, Edwardstown 5039, Australia
Phone + 61 (0) 417 852 296