Foursquare's Richard Seale on respecting the category of Rum

Richard Seale is owner and master distiller at Foursquare Rum Distillery. He’s "arguably the greatest rum maker in the world."


Richard well and truly has rum in his blood - the Seale family can trace five generations of rum-making expertise back to the early 1800s, and he credits his 'inheritance' of knowledge as the reason Foursquare is where it is today. He’s also the man leading the charge against the claim that ‘rum has no rules,’ and has been consistently outspoken about consumers being deceived by producers that ‘doctor’ their rum by adding sugar or other additives.

This podcast provided the perfect opportunity for us to get under the skin of these divisive topics, which were alluded to a fortnight ago during our chat with Matt Pietrek (link). Today, Richard puts all his views on the table in his usual no-holds-barred style.

Whatever your position, you can have nothing but respect and admiration for the brand Richard has helped build, the exceptional rum it produces and the way he’s got the rum industry talking about issues he’s deeply passionate about.